From: the Sydney Morning Herald. It's time for Chelsea residents to lobby Stanley for avant-garde toilet paper!
An ink-and-gold Manhattan nightclub, Double Seven, recently carried new accessories in the men's and women's bathrooms: rolls of black toilet paper. You could hardly see them through the gloom, as the club's bathrooms are tiled in black, have black toilets and sinks, and are lit by candles.
Laurie Black, a customer relations manager who was there having a drink with her boss, tugged out a length of the stuff and squinted.
"It doesn't jump out," she said. "You'd think, wow, black toilet paper. Am I going to use this?"
Good question. Can toilet paper make it as an object of design, a touchstone of chic?
Paulo Miguel Pereira da Silva is the president of a Portuguese company called Renova, which has begun testing Renova Black at New York hot spots such as Frederick's Bar and Lounge and La Esquina.
Da Silva says black was an intuitive choice for toilet paper because it signals "avant-garde creative work". "In a design sense, black means irreverence, maybe touching a bit on the core nature of art, which is to break rules and set new ones. Culturally, deep down, Renova Black invites people to break down whatever might be limiting as common sense ideas."